On family hikes, my parents could never keep track of me. I'd run ahead on the trail, then disappear behind everyone after spotting a wildflower, patch of moss, or textured tree bark I wanted to photograph. Eventually, my dad bought me my own camera after I spent far too much time borrowing his.

That curiosity never really went away.

Today, I love connecting the dots: immersing myself in a brand's history, its audience, and the world it exists in to understand what makes it distinct. From there, I enjoy uncovering the creative thread that ties everything together, then shaping how typography, photography, and voice work together to express it. One of my favorite parts of the process is finding the idea that can carry a brand—and then watching it gain momentum as it comes to life across every touchpoint.

I'm thoughtful by nature and collaborative by choice. Whether I'm building a flexible design system, shaping a new art direction, or refining the smallest typographic detail, I enjoy bringing strategy and craft together to solve complex problems.

Outside of work, you'll usually find me cooking for friends, planning trips around great restaurants, or crocheting a baby blanket for someone I love.

Interested in working together? Shoot me an email at evagrate@gmail.com.