Sur La Table

Sur La Table had all the ingredients of a beloved brand, but its retail experience lacked a cohesive visual language.

I developed a scalable system for signage, packaging, merchandising, and marketing that brought consistency across hundreds of touchpoints while preserving the warmth and craftsmanship that define the brand.

The result was a more recognizable retail experience—and a flexible toolkit that enabled teams to create consistent, high-quality work at scale.