Created for Sur La Table in collaboration with Breville, this brochure features in-depth details about select best-selling products, allowing customers to dig in to the specifications and features of high-end home electrics.
Individual vendors often want to send brochures to stores about specific products. By working directly with them and creating our own instead, we can provide the customer with the information the vendor wants to share, while upholding our Sur La Table brand standards and offering our customer a consistent, elevated experience.
To create the Breville brochure, I worked with our internal merchants to prioritize the best-selling products from a few categories. I then sorted through existing photography to find what we could utilize from past catalog and marketing shoots, organized individual product information and worked with our photography art director to guide the creation of new images.
